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Home > Services > Graphic Design Service > Product Catalog

Product Catalog

The product catalog is a powerful sales tool and the cornerstone of our business operations. It showcases all the features and technical details of your products in an attractive and user-friendly layout. As a crucial asset for selling, it needs to be straightforward, accessible, comprehensive, yet easy to browse.

Discover our plans
Product Catalog

Our plans

Check which of the following purchase plans is best suited to your needs

Piano Standard Product Catalog - Product Catalog

  • Standard Product Catalog

    €1500

  • A graphic layout proposal
  • A graphic layout revision
  • Maximum of 30 pages
  • Photographic images provided by the client
  • Industry sector research
  • Analysis of competitors' commercial material
  • Collection and cataloging of materials
  • Content layout in Italian
  • Preparation of files for printing
  • Creation of low-resolution PDF for web
Learn more
Piano Premium Product Catalog - Product Catalog

  • Premium Product Catalog

    €2900

  • A maximum of 2 graphic layout proposals
  • A maximum of 2 revisions of the graphic layout
  • A maximum of 60 pages
  • Photographic images provided by the client or free stock images
  • Industry sector research
  • Analysis of competitor commercial materials
  • Collection and cataloging of materials
  • Creation of the layout draft (menabò)
  • Layout of content in both Italian and English
  • Preparation of files for print
  • Creation of low-resolution PDF for web
  • Archiving of working materials for a minimum of 2 years
Learn more
Piano Enterprise Product Catalog - Product Catalog

  • Enterprise Product Catalog

    €5000

  • Number of graphic layout proposals: 1-3
  • Number of graphic layout revisions: 1-3
  • Maximum number of pages: 120
  • Photographic images provided by the client or purchased from stock image libraries
  • Analysis of the relevant industry
  • Review of competitors' marketing materials
  • Competitor analysis report
  • Briefing document
  • Collection and organization of materials
  • Morphological framework
  • Mind map
  • Study of specific format
  • Creation of layout draft
  • Layout of content in Italian, English, and a third language
  • Preparation of files for printing
  • Creation of low-resolution PDF for online use
  • Delivery of working files
  • Archiving of working materials for at least 3 years
Learn more
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Confronta i piani - Product Catalog

Compare plans

The comparison table of the different purchase plans, designed for clarity and understanding, highlights the specific features of each plan, showcasing what is included and distinguishing it from what is excluded.

  • Standard Product Catalog

  • Premium Product Catalog

  • Enterprise Product Catalog

Standard Product Catalog

Premium Product Catalog

Enterprise Product Catalog

Reference sector study

Reference sector study

 Compreso Compreso Compreso
Material collection and cataloging
Material collection and cataloging Compreso Compreso Compreso
Preparation of print files
Preparation of print files Compreso Compreso Compreso
Creation of low-res PDF for web
Creation of low-res PDF for web Compreso Compreso Compreso
Analysis of competitor's commercial material
Analysis of competitor's commercial material Non compreso Compreso Compreso
Creation of layout draft
Creation of layout draft Non compreso Compreso Compreso
Copywriting service
Copywriting service Non compreso Non compreso Compreso
Competitor analysis report
Competitor analysis report Non compreso Non compreso Compreso
Study of special format
Study of special format Non compreso Non compreso Compreso
Delivery of working files
Delivery of working files Non compreso Non compreso Compreso
Text revisions
Text revisions Non compreso Non compreso In Italian
Archiving of working material
Archiving of working material Non compreso 1 year minimum 2 years
Number of graphic layout proposals
Number of graphic layout proposals max 1 max 2 max 3
Number of graphic layout revisions
Number of graphic layout revisions max 1 max 2 max 3
Max number of pages
Max number of pages max 30 pp max 60 pp max 120 pp
Photographic images
Photographic images provided by the client free stock purchase library stock
Content layout in language
Content layout in language Italian Italian and English Italian, English + third language
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FAQ

Do you have any questions about this service?
Check out our FAQ!

Just like on an e-commerce platform or in an online catalog, a printed product catalog includes a collection of product sheets with descriptions, images, technical specifications, product identifiers, available variations, and all other details that might appeal to a prospective customer. The purpose of this strategic resource is to present a company’s products in the most organized manner possible. This enables users to easily locate what they are seeking, thereby making comparison and purchase simpler.

Although an increasing number of purchases are being made online today, it's crucial not to disregard the printed catalog, a potent sales instrument still extensively utilized in the business realm – where conventional purchasing methods remain dominant. In fact, a well-designed catalog can create a substantial impact: besides being a helpful resource for your distributors, sales representatives, and clients, it is also a powerful communication tool that aids in conveying and strengthening your company’s identity.

Although it is a technical document primarily intended for professionals in the industry, it doesn’t mean that a catalog can’t be an engaging resource, capable of attracting and persuading customers to make a purchase with appealing content and images, meticulously crafted. It is, in fact, a communication asset that can resemble a more polished editorial product, such as a magazine, in style. For this reason, a well-produced product catalog must strike a balance between functionality (since the catalog’s main purpose is to inform) and the ability to narrate the company’s story. It's important not to overlook that a product catalog, like other corporate communication materials (company profiles, corporate brochures, annual reports), can reinforce the brand through a clearly defined visual identity.

Here is the process for developing a product catalog:
  • Initial Briefing Stage: Before launching the project, our specialists will reach out to you for an initial briefing. In this phase, we immerse ourselves in your environment and define the catalog's objectives, preferred format, content to include, target audience, and communication style.
  • Catalog Layout Definition: In this step, we determine the catalog's organization, including different sections, subsections, and, if needed, any appendices or special inserts. This stage is essential for structuring the information in a coherent manner.
  • Research and Material Gathering: At this point, we concentrate on researching and gathering all the necessary materials for the catalog. This may involve sourcing high-quality images of the products and enhancing descriptive text.
  • Preliminary Design: We create a preliminary design draft that will be refined during the final layout phase. During this stage, we plan the page design for the products, the arrangement of categories, the design of the cover, and the overall aesthetic of the catalog.
  • Content Insertion and Final File Preparation: After receiving approval for the design draft and collecting all the materials, we proceed to finalize the catalog version. You will be provided with high-resolution files for printing, as well as lighter versions for online distribution, making it easy for you to share the catalog in various formats.

This approach guarantees the creation of a professional and effective product catalog, designed to meet your specific needs and reach your target audience.

To create the product catalog, it is vital to have current written content and high-quality images. These materials can be provided at the start of the project, or alternatively, we can collect them from your website or previous marketing materials. If you don’t have updated text or images or feel that the current ones don’t fulfill your needs, we can help at this stage as well. We encourage you to explore our specialized copywriting and industrial photography services for further information.

If you need to revise or redesign any graphic materials you already possess, don’t hesitate to get in touch with us. We’ll be happy to conduct a detailed analysis of your requirements and provide a tailored quote based on the project specifics. However, it is essential that the materials to be updated or redesigned are provided in a digital format and in an “open” format that allows us to access the working files.

Of course, we can handle the entire printing process for your materials. This aspect will be discussed and agreed upon during the initial assessment phase of your needs. If you opt for the printing service, we guarantee the timely delivery of the printed materials directly to your business location, according to the agreed-upon terms.

Yes, we can oversee translations with the utmost expertise. A team of professional translators is available to translate and adapt your materials into any required language. After receiving the materials to be translated and confirming the number of languages involved, we are ready to provide you with a detailed and customized quote.

Absolutely. Our web agency is also capable of creating websites and e-commerce platforms. Check out the software section to learn more.
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