What is a Search Network campaign?

A Google Ads Search Network campaign allows you to appear at the very top of search engine results when users search on Google for the products and services your business offers. It’s an effective way to invest your budget, as your ads will be shown to people actively searching for what you offer, with highly specific targeting and a greater likelihood of conversions.
This ability to reach an audience already interested in your offerings makes Search Network campaigns one of the most profitable promotional methods. These campaigns offer a high level of control over how your budget is spent, which should be strategically allocated to the most profitable keywords.

How do Search Network campaigns work?

Every ad in a Search Network campaign is linked to a specific group of keywords selected during ad creation. When a user enters one of these keywords into the search engine, your ad may be triggered and displayed at the top of the SERP (Search Engine Results Page), in the “sponsored” section.

Google Ads for Search Network operates on a pay-per-click basis: you only pay when users click your ad. Each keyword has a variable cost-per-click, depending on how many advertisers are bidding for it. The ad space is limited, and more competition for a keyword means a higher cost-per-click.

This means that the results of a Google Ads Search Network campaign can vary greatly, depending on the proper keyword selection, the quality of ad copy, and the effectiveness of your landing pages—the pages users land on after clicking the ad.

If a campaign isn’t well optimized according to these criteria, even a large budget may fail to generate satisfactory results. That’s why it’s advisable to work with experts who know how to maximize results within your budget.

How do Display Network campaigns work?

Google Display Network ads are visual ads that appear across websites and apps in Google’s network, targeting the right audience using highly optimized strategies. With Display ads, you can target people based on interests (interest targeting), demographics (demographic targeting), re-engage past visitors to your site (remarketing), or place ads on websites related to your products or services (contextual targeting).

The main advantage of Display ads is their ability to capture user attention using eye-catching graphics, photos, and illustrations, making them highly effective for driving conversions. Ads can be uploaded as static images, HTML5 files, or responsive formats created by Google using uploaded assets (images, headlines, logos, videos, and various texts).

Reach the right users, at the right time

Unlike Search Network ads, which appear when users are actively searching for products or services, Display Network campaigns can reach users earlier in the buying journey—or even after they’ve visited your website or app.

But that’s not all. As with other Google Ads campaigns, you can analyze performance in detail, allowing smarter allocation of future budgets. Advanced tracking tools from Google provide insights into user behavior on your landing pages, helping identify strengths and weaknesses in your sales funnel.

What is a Google Shopping campaign?

What is Google Shopping?

Google Shopping is Google’s marketplace that, like the search engine, allows users to browse products from a variety of retailers. Users can view items available at nearby stores or be directed to e-commerce platforms.

Besides paid promotions that increase visibility and conversions, products can also be listed for free, provided they meet certain platform requirements and are eligible for inclusion.

Who should use a Google Shopping campaign?

A Shopping campaign is particularly suitable for:

Physical stores that want to increase foot traffic by showcasing their products to nearby searchers;

E-commerce businesses seeking to open a new sales channel and boost online purchases.

Do I need an e-commerce site for a Google Shopping campaign?

Shopping campaigns rely on directing users to your product pages, where conversions happen. Therefore, to run a successful Shopping campaign, you need a fully functional, modern e-commerce website. If you don’t yet have one, don’t worry—we can build high-performing websites and e-commerce platforms that give your business maximum visibility.

Where will my Google Ads budget be used?

Your budget will be allocated to one or more of the following campaigns:

Search ads—text ads appearing in Google’s search results when users search using specific keywords;

Display ads—image and text-based ads shown on websites, apps, and platforms within the Display Network, including Google-owned sites like YouTube;

Video ads—shown on YouTube and other video platforms;

Shopping ads—product listings from Google Merchant Center shown in Google Search and the Shopping tab;

Other formats that combine these channels, such as App campaigns (shown on Google Play), Local ads (shown in Google Maps), and Smart campaigns (automated advertising solutions).

	Standard Google Advertising	Premium Google Advertising	Enterprise Google Advertising
Doc Briefing
Doc Briefing
Industry research
Industry research
Competitor analysis
Competitor analysis
Strategy development for Google Ads campaigns
Strategy development for Google Ads campaigns
Budget definition
Budget definition
Campaign monitoring
Campaign monitoring
Monthly reporting
Monthly reporting
Advertising budget NOT INCLUDED
Advertising budget NOT INCLUDED
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Second language
Geographical scope
Geographical scope	national	national	international
Campaign setup
Campaign setup	1 campaign	1 campaign	2 campaigns
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