What are landing pages?

A landing page (literally: "landing page") is a single web page specifically created for a particular campaign. Typically, it allows a visitor to enter their information in a dedicated form in exchange for access to content. It is a crucial element of any promotional strategy aimed at attracting new customers. It’s the place where visitors are converted into acquired leads, and for this reason, nothing can be left to chance: it must be persuasive, engaging, and aligned with the values to be conveyed. It must also be mobile-friendly and easy to use, ensuring proper accessibility in any context and on any device.

What is meant by archiving and historical recording of contacts?

Contact archiving is a feature of the Big-box platform that allows for the effective management of potential customers who have filled out the form on a landing page. These features allow you to:

Automatically import contact data into the platform, along with the date and time of registration.
Distinguish contacts based on the landing page they came from, whether informational or promotional, in case there are multiple.
Create different lists of contacts or apply custom filters to segment the database.

These features are useful for optimizing web marketing strategies and increasing the conversion rate of contacts into customers.

How are landing pages used?

Landing pages are web pages designed to convert visitors into potential customers or desired actions. Landing pages are often linked to online marketing campaigns, such as ads on Google, Facebook, or other websites. Landing pages serve different functions depending on the campaign’s goals and the target audience. Some of the most common functions are:

Generate leads: Landing pages can offer visitors something of value in exchange for their contact details, such as an ebook, webinar, free consultation, or discount. This helps create a list of potential customers to contact later via email, phone calls, or other channels. - Sell products or services: Landing pages can present the benefits and features of a product or service, encouraging visitors to make a purchase, book a service, register, or request information. This helps increase conversions and revenue.
Increase brand awareness: Landing pages can showcase the brand's mission, values, testimonials, or success stories and invite visitors to follow its social channels, subscribe to its newsletter, or participate in an initiative. This helps build a relationship with the audience and foster loyalty.

What are the most common types of landing pages?

There are several types of landing pages based on content, design, and structure. Some of the most common types are:

Squeeze page: These are very simple and minimalist landing pages designed to capture visitors' attention and convince them to leave their email address or other contact information. Often, they offer an incentive like a gift or promotion.
Sales page: These are longer and more detailed landing pages designed to persuade visitors to purchase a product or service. They often include elements such as attention-grabbing headlines, images or demo videos, testimonials, guarantees, call-to-action buttons, and payment buttons.
Thank you page: These are landing pages that thank visitors for completing a desired action, such as submitting their information, making a purchase, or attending an event. They often offer additional information, suggestions, resources, or opportunities to continue the relationship with the brand.
Coming soon page: These are landing pages that preview the launch of a new product, service, website, or event, inviting visitors to sign up for updates, notifications, or special offers. They often include a countdown, a teaser video, or a brief description of the project.

Can a landing page be multilingual?

If you want to create an effective and persuasive landing page, you must consider the needs and preferences of your potential customers. Therefore, it is essential to offer them the opportunity to read your content in their native language. With the Premium and Enterprise plans, you can independently manage translations of your texts, choosing from any language type. You can activate up to 2 languages for the Premium version and up to 5 languages for the Enterprise version. If you need more languages, you can request them at any time. This will help you reach a wider audience and increase your conversions.

How is a landing page structured?

A landing page is a web page designed to convert visitors into potential customers or desired actions. To achieve this, a landing page must be structured to capture attention, communicate the value of the offer, build trust, and persuade the visitor to take the desired action. Generally, a landing page consists of four main elements:

A catchy title that summarizes the main benefit of the offer and creates curiosity.
A value proposition that clearly and convincingly explains what the visitor will receive in exchange for their action and why they should choose your offer over others.
One or more images or videos that illustrate the offer, show the product or service in use, create empathy, or demonstrate results.
A contact form or call-to-action button inviting the visitor to leave their data, download content, subscribe to a newsletter, request a consultation, make a purchase, or perform any other desired action.

In addition to these elements, a landing page can also include other components to strengthen the message and overcome potential objections from the visitor, such as:

Subheadings that elaborate on the secondary benefits of the offer or anticipate frequently asked questions.
Bullet points highlighting the main features of the product or service or advantages over the competition.
Testimonials from satisfied customers, partner logos, or statistical data demonstrating the reliability, quality, and reputation of the offer.
Security, privacy, or guarantee symbols reassuring the visitor about the protection of their data and compliance with applicable regulations.
Contact information or links to further details that allow the visitor to explore the offer or contact the company in case of doubts or questions.

An effective landing page must be designed based on the goals, target audience, and source of the visitors. It should also be continually tested and optimized to improve performance and increase conversion rates.

If I need to create more landing pages?

If you need to create more landing pages for your online business, you can rely on our experience and expertise in the web marketing industry. We are able to design and create effective landing pages, optimized for search engines and conversion of visitors into customers. We offer a personalized service based on your needs and the characteristics of your target audience. To request a tailored quote, you can contact our sales department or the project manager working with you, and provide detailed information about your request. We will respond as quickly as possible, offering the best solution for your online business.

What features should a landing page have?

To be effective, a landing page must have:

A clear goal: it should have a single purpose;
Catchy title: The title must be clear and immediately answer the question "What do I get?" or "Why should I keep reading?";
Concise description: The value of the offer should be clearly explained, addressing users' concerns;
Visible call-to-action: The call-to-action button must be prominently visible and encourage the user to take the desired action;
A simple and intuitive layout to help maintain the user's attention without distractions;
Loading speed: This reduces the likelihood of users abandoning the page before completing the action;
Mobile compatibility: As users increasingly browse on mobile devices, all pages must be optimized for mobile viewing;

With these elements, the likelihood of converting visitors into customers or leads increases.

How to promote a landing page?

There are many ways to promote a landing page. Some examples include:

Paid advertising;
SEO;
Email marketing;
SMM;
Sponsorships and influencer marketing;
Partnerships with other companies;
Contests

And many others!

How much does it cost to create a landing page?

Depending on the requirements, prices may vary. We invite you to check our plans to find the one that suits you best!

I didn't find a solution that fits my needs among the proposed plans. Is it possible to get a tailored quote?

Certainly, we would be happy to consider your specific needs and propose a custom offer for creating landing pages for you!

	Standard Landing Page Service	Premium Landing page service	Enterprise Landing Page Service
Landing Page Type
Landing Page Type	Informational	Promotional	One-page product site
Custom graphic layout creation
Custom graphic layout creation
Number of Landing Page sections
Number of Landing Page sections	One section	One section	5 to 7 sections
Text content review by client
Text content review by client
Optimization of photos provided by client
Optimization of photos provided by client
Contact form
Contact form		Big-Box	Big-Box
Downloadable valuable content
Downloadable valuable content
Promotional code generation
Promotional code generation
Multilingual management
Multilingual management		2 languages	5 languages
Hosting service on Windows Server
Hosting service on Windows Server
Single-domain SSL certificate
Single-domain SSL certificate
	Scopri di più	Scopri di più	Scopri di più

Landing page service