Astraturri, a leading company in the world of bakery and catering machinery, has decided to entrust our agency with the creation of a new visual identity that celebrates its history and that,
at the same time, accompany the brand into a challenging future. The renewal intervention also involved corporate communication tools and provided for the launch of a series of
effective promotional initiatives.
For Abstracts we have created:
• Logo
• Coordinated image
• Web site
• SEO - Search Engine Optimization
To take up the precious legacy of 50 years of innovation and at the same time look in a new direction: this is the challenge that has involved our creatives.
For the restyling of Astraturri’s corporate logo we opted for a simplification rich in meaning, which kept the original emblem and at the same time projected the brand into the digital world.
The logo was complemented by a new payoff, "Beyond Food Equipment", to recall a valuable product-service system that goes beyond the simple sale of catering equipment.
The brand is also built through a strong visual identity, made of uniform graphic elements, colors, fonts and graphic elements that participate in the corporate personality story, making the company unique and always recognizable. For Astraturri, we created a series of communication tools, such as mail signature and business card, that conformed to the brand’s new visual identity.
For Abstract we have created an innovative e-commerce, in line with market requirements and optimized for indexing on search engines. A new communication tool, Cutting-edge and competitive, which reflects the complexity of the Astraturri service universe and effectively dialogues with partners and customers.
Through BigBOX, the CMS entirely realized by our Web Agency in Verona, it is possible to insert new products and update the linked files in an easy and fast way.
You can also place articles and events in the Food Lab section, to create an online space where there is always something new to discover.
BigBOX is a versatile and secure software that allows you to easily insert new content into your website and much more. Can be implemented with:
• PluriBOX, automatic layout of cards and catalogues;
• DMBOX, application for sending newsletters;
• CoBOX, Configurator of Offers.
BigBOX also adapts to business needs and is suitable for any future implementation.
