The study and implementation of the restyling of Novaresine’s corporate spaces has been carried out
by the architect Roberto Leone, winner in the graphic design and communication section of the Compasso d'oro
(1998-99), specialized in building the image of a Brand, a subject or a product,
through the study and creation of spaces that convey its identity, founding values and philosophy.
Always looking for the creation of places of excellence that respect the balance between natural environment and
built, evoking the values of the genius loci, in his creative quest the architect Leone has always stood in
Stereotypes and the artificiality of today by experiencing unique spaces that can restore an aesthetic order and
formal. Its stylistic figure is characterized by the use of authentic materials that communicate sense and
strength, preserving the memory of their past and contributing to the construction of a
identity.
Multipurpose room: Islands equipped for open space meetings
Wooden wall with rough strips of various essences
Wall installation "Innovation Goes Green"
Preparation of laboratory instruments, biospheres, bio-greenhouses..
Design objective. The project for the restructuring of Novaresine starts from the rebirth of the company that has focused, since the first day, on the pride to develop
every single step with craftsmanship and industrial professionalism. A new path for people, processes and products.
The project objective was to demonstrate Novaresine’s strong commitment in the field of
Sustainability both towards people, to improve working life within the company, and towards the environment through
a series of green strategies that the company has already implemented and is planning for the redevelopment of the surrounding area.
Company canteen
Environmental sustainability. The choice of this theme, today particularly felt in the choices of consumers and in the definition of national and international policy objectives, lies in the ambition to link the Brand Novaresine to scientific research and innovation on the theme of environmental sustainability, Demonstrating that the adoption of such practices is a win-win strategy, with emphasis on the effectiveness in terms of competitive advantage, cost reduction and improvement of the image.
Company toilets
Company changing rooms
Soul of the company. The project activity of restyling of the new corporate spaces was therefore carried out starting from
from the imperative requirement of preserving the environment for future generations. The objective
main was then to transform the soul of the company, from employees to management and
the image perceived externally, in the direction of a Green Open Factory communicating
own eco-design/eco-production strategies, through the realization of cultural and artistic events
on the theme, to be held in a multipurpose room specially set up in the place where stood the ancient
laboratories or at representative external venues and trade fairs.
In parallel, it was proposed to organise competitions for young people, in
connection with the university, on the theme of eco-innovation. A Smart
Working that starts from the evolution of the concept of place of work, no longer understood as "space", but
as "landscape", and the profile of a smart worker used to moving, creative and who
produces value through knowledge and exchange.
Blocking technical offices
