Standard Inbound Marketing

The Landing Page will be built based on a tailor-made graphic layout created specifically and coded. This graphic design will be developed by our web designers and programmed by our development team, and later potentially integrated with our DMbox contact management module, connected to the Big-Box, depending on the type of purchase plan.
Custom-built landing pages offer greater customization compared to landing pages created with an open-source CMS and can be integrated with other systems.

Search Engine Optimization (SEO) for landing pages is the process of improving the visibility of a landing page in search engine results (SERP) for specific keywords or phrases.
This can be done by optimizing the landing page’s textual content, structure, code, and images.

SEO optimization for landing pages involves the following steps:

- Choosing the right keywords. The keywords selected for the landing page must be relevant to the product or service and the target audience. It's also necessary to ensure that the keywords are searched frequently and have a good search volume.
- Using keywords in the title, URL, and body of the page. The page title, URL, and body are all important for SEO. Make sure to use the keywords naturally and appropriately in these elements.
- Creating high-quality content. The content on the landing page should be of high quality and informative. It should also be optimized for the chosen keywords.
- Using relevant images and videos. Images and videos can help improve the SEO of the landing page. It's important to ensure that the images and videos are relevant to the page’s content and optimized for the keywords.
- Acquiring quality backlinks. Backlinks are links from other websites to the landing page. Quality backlinks can help improve the page's ranking in the SERP.
- Testing and gathering feedback. It’s important to test and gather feedback on the landing page to see how it's performing. Using tools like Google Analytics is crucial for tracking the landing page's performance.

Google Ads is an online advertising platform that allows businesses to create and manage ads that appear in Google search results, on third-party websites, and on YouTube. To create a campaign on Google Ads, you must create a Google Ads account and fill out a registration form. Once the account is created, you can start creating an advertising campaign.

Our team of experts will handle the entire activation and management process of the advertising campaign, including strategy definition and campaign creation.
Before starting, a number of elements must be defined, including:
Objective: the goal of the advertising campaign. Goals can vary, such as increasing traffic to the Landing Page, generating leads, or boosting sales.
Ad group: an ad group is a set of ads that share the same objective, budget, and targeting settings.
Ad: an ad is an advertising message displayed in Google search results, on third-party websites, and on YouTube.
Campaign: a campaign is a collection of ad groups that share the same budget and targeting settings.

To create a campaign on Google Ads, you need to select an objective, create an ad group or ad, and set a campaign budget.

Once the campaign is created, our experts will begin monitoring the results to track the campaign's performance and make adjustments if necessary.

Our team of experts follows a series of steps, including:
- Defining the campaign's objectives.
- Identifying the target audience. Who are we targeting with the campaign? What are their interests, needs, and desires? Once the target audience is identified, we can start creating content that is relevant and engaging for them. Not all social media platforms are the same. Each platform has its strengths and weaknesses. It's crucial to choose the platforms that are most suited to the target audience and the campaign's objectives.
- Creating high-quality relevant and engaging content. Content is the heart of a social media campaign.
- Monitoring campaign results. It's important to track the campaign’s results to see if the set goals are being achieved. This helps optimize the strategy and get the most out of the campaign.

The benefits of a cost-effective inbound marketing campaign, which includes creating a landing page, a social media campaign, a Google Ads campaign, and SEO activity on the landing page, are undoubtedly many.
Here are some of the most important ones:

- Reach a wider audience: An inbound marketing campaign can help you reach a larger audience compared to traditional outbound marketing campaigns. This is because inbound marketing focuses on attracting potential customers to your business, rather than actively seeking them out.
- Generate qualified leads: An inbound marketing campaign can help generate qualified leads, i.e., people who are interested in your product or service and are more likely to convert into customers. This is because inbound marketing focuses on creating valuable content that attracts the attention of potential customers and encourages them to reach out to your business.
- Increase sales: An inbound marketing campaign can help increase sales. This is because inbound marketing builds a trust-based relationship with potential customers, which makes them more likely to buy from you.
- Reduce costs: An inbound marketing campaign can be more cost-effective than traditional outbound marketing campaigns. This is because inbound marketing relies on creating valuable content that can be reused multiple times, as opposed to advertising campaigns that need to be continually renewed.
- Improve brand awareness: An inbound marketing campaign can help improve brand awareness because inbound marketing focuses on creating valuable content that attracts the attention of potential customers and encourages them to learn more about your business.