Influencer Marketing Service

Our Influencer Marketing service relies on in-depth analysis to identify the key opinion leaders that best align with your brand and target audience.
We create authentic and engaging campaigns that highlight your products or services through high-quality content—whether sponsorships or product placements.

Discover our plans

Our plans

Find out which of the following purchase plans best suits your needs.

Piano Standard Influencer Marketing - Influencer Marketing Service

Standard Influencer Marketing

€500
Initial brief
Industry research
Competitor analysis
Research and selection of influencers across various social platforms
Evaluation of key metrics
Creation of shortlists of profiled influencers
Detailed reports with information on each influencer

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Piano Premium Influencer Marketing - Influencer Marketing Service

Premium Influencer Marketing

€950
Initial briefing
Industry analysis
Competitor analysis
Research and selection of influencers across different social platforms
Evaluation of key metrics
Creation of a short list of targeted influencers
Detailed reports with information on each influencer
Engagement definition
Content identification
Content approval

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Piano Enterprise Influencer Marketing - Influencer Marketing Service

Enterprise Influencer Marketing

€1200
Initial briefing
Industry analysis
Competitor analysis
Strategy definition
Strategy report
Influencer scouting
Engagement definition
Content identification
Content approval
Content creation
Results monitoring
Results report
Report delivery

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Confronta i piani - Influencer Marketing Service

Compare plans

The comparison table of the various purchase plans, designed for clarity and ease of understanding, outlines the specific features of each plan, highlighting what’s included and distinguishing it from what’s not.

Standard Influencer Marketing
Premium Influencer Marketing
Enterprise Influencer Marketing

	Standard Influencer Marketing	Premium Influencer Marketing	Enterprise Influencer Marketing
Initial brief
Initial brief
Industry research
Industry research
Competitor analysis
Competitor analysis
Influencer scouting
Influencer scouting
Engagement definition
Engagement definition
Content identification
Content identification
Content approval
Content approval
Results monitoring
Results monitoring
Strategy definition
Strategy definition
Content creation and distribution
Content creation and distribution
Strategy report
Strategy report
Results report
Results report
	Scopri di più	Scopri di più	Scopri di più

FAQ

Do you have any questions about this service?
Check out our FAQ!

What is Influencer Marketing?

With the decline of traditional promotional channels—TV, magazines, and billboards aimed at a broad and impersonal audience—new promotional methods have emerged through digital communication tools, targeting more specific audiences who share demographic traits, values, and consumption habits.

Influencer Marketing is one of these methods and serves as an effective web marketing tool. Through partnerships with “media influencers” active on social networks, it promotes your brand to specific communities, enhancing brand trust and brand awareness.

Influencer Marketing offers a new opportunity to promote your products in the market. With our Influencer Marketing service, we will implement an effective strategy for you and select the best ambassadors and channels to promote your brand, taking your budget and marketing goals into account.

What are the advantages of Influencer Marketing?

Compared to other web marketing tools, Influencer Marketing offers unique advantages. With Influencer Marketing, you can:
- Reach a targeted audience that aligns with your brand. Behind every influencer is a highly specific community that shares interests, values, and consumption habits;
- Increase brand awareness. Influencer Marketing allows you to raise awareness of your brand without intrusive advertising;
- Improve brand trust. The trust an influencer earns from their community can be transferred to your brand;
- Measure the effectiveness of your marketing efforts. Social platforms enable precise performance tracking through various KPIs.

How do we build your Influencer Marketing strategy?

Here are the steps we follow to create an effective Influencer Marketing strategy:
- Definition of marketing goals and buyer personas
In this phase, we’ll get in touch with you to arrange an initial brief, where we define marketing objectives and the type of audience you want to reach;
- Influencer identification
During the scouting phase, it’s crucial to find the right person to partner with, based on your goals, budget, and brand positioning;
- Collaboration setup
We establish contact with the influencer, negotiate terms, and define the collaboration according to the desired outcome;
- Content creation and distribution
We determine the type of content while allowing maximum creative freedom for the influencer;
- Effectiveness measurement
No marketing initiative is complete without a detailed analysis of the results achieved.

How do we choose the right influencer?

Once we’ve deeply analyzed your brand and defined your goals and target audience, our consultants get to work finding the perfect match. We use the “4R Rule” to guide our selection:
- Reach: the number of followers the influencer is able to reach;
- Relevance: how relevant the audience is to your brand. To assess relevance, ask: “How closely do the influencer’s followers match the brand’s target?”
- Resonance: this measures how effectively the influencer engages their audience. It’s a key indicator of campaign success, as Influencer Marketing relies on the audience taking specific actions that drive conversion;
- Relationship: the type of collaboration that can be established with the creator—duration, exclusivity, and the nature and size of compensation.

Who is this service for?

The Influencer Marketing service is perfect for:
- Companies looking to increase brand visibility (brand awareness);
- Companies that are launching a new product to market;
- Companies aiming to reach new market segments and connect with new audiences;
- Companies that are new to digital promotion tools such as social networks and corporate blogs.