Premium Influencer Marketing

Defining the engagement with an influencer requires strict adherence to specific procedures in order to maximize campaign effectiveness and ensure a fruitful collaboration between the brand and the selected influencer.
Briefing and Objective Setting:
A meeting is organized with the influencer to outline objectives and expectations.
KPIs (Key Performance Indicators) are discussed to measure success, including reach, engagement, impressions, click-through rate, and conversions.
A creative strategy is agreed upon, including content types (sponsored posts, reviews, videos), tone, and messaging.
Collaboration Proposal and Contract:
The brand develops a detailed proposal outlining:
Compensation based on engagement, content format, and campaign complexity.
Copyright terms for the generated content.
Influencer obligations (delivery deadlines, posting frequency, audience interaction).
Brand obligations (providing materials, content review and approval, payment).
Content Approval and Publication:
The influencer produces content and submits it to the brand for approval.
The brand may request changes to ensure alignment with brand identity and campaign messaging.
Approved content is published on the influencer's social media channels.
Monitoring and Performance Analysis:
Use of advanced analytics tools to monitor the defined KPIs.
Generation of detailed reports to evaluate performance and impact based on the influencer’s audience.
Use of collected data to optimize the current strategy and plan future influencer marketing initiatives.

Defining the strategy to be adopted in an influencer marketing campaign is a collaborative process involving several parties: the brand, the agency, and the influencer.
The brand—especially when opting for a Premium plan—takes a leading role in defining the overall strategy, as it has deep knowledge of its marketing objectives, target audience, and brand positioning.
The agency supports the brand in this process by contributing its expertise in influencer marketing and knowledge of the influencer landscape.
The influencer provides insights and suggestions based on their experience and understanding of their audience.
It is crucial for the strategy to be clearly defined and agreed upon by all parties involved to ensure the campaign is executed effectively and consistently.