Marketing Automation Service

Marketing Automation is a set of automated tools that optimize marketing activities through the delivery of targeted and timely messages. It uses data and metrics to maximize campaign effectiveness, allowing companies to reach their audience efficiently and precisely.

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Our plans

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Piano Standard Marketing Automation - Marketing Automation Service

Standard Marketing Automation

€300
Initial briefing
Industry analysis
Competitor analysis
Strategy definition
Creation of 1 automation
Layout programming
Landing page integration with automation platform
Results monitoring
Monitoring report creation

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Piano Premium Marketing Automation - Marketing Automation Service

Premium Marketing Automation

€500
Initial briefing
Industry analysis
Competitor analysis
Strategy definition
Creation of 2 automations
Optimization of 2 value-added contents: video tutorial and e-book
Layout programming
Landing page integration with automation platform
Results monitoring
Monitoring report creation

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Piano Enterprise Marketing Automation - Marketing Automation Service

Enterprise Marketing Automation

€700
Initial briefing
Industry research
Competitor analysis
Strategy definition
Analysis report
Creation of 4 automations
Optimization of 2 valuable content pieces: video tutorials, e-books, and podcasts
Layout scheduling
Landing page integration with automation platform
Mailing list update and cleanup
Results monitoring
Monitoring report creation

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Confronta i piani - Marketing Automation Service

Compare plans

The comparative table of the different purchase plans, designed for clarity and understanding, highlights the specific features of each plan by showing what is included and distinguishing it from what is excluded.

Standard Marketing Automation
Premium Marketing Automation
Enterprise Marketing Automation

	Standard Marketing Automation	Premium Marketing Automation	Enterprise Marketing Automation
Initial briefing
Initial briefing
Industry sector research
Industry sector research
Competitor analysis
Competitor analysis
Strategy definition
Strategy definition
Layout programming
Layout programming
Landing page integration with automation platform
Landing page integration with automation platform
Automation sending
Automation sending
Results monitoring
Results monitoring
Monitoring report creation
Monitoring report creation
Mailing list update and cleaning
Mailing list update and cleaning
Value content optimization
Value content optimization		2	2
Number of automations
Number of automations	only 1	2	4
	Scopri di più	Scopri di più	Scopri di più

FAQ

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What is marketing automation?

Marketing automation refers to the set of automated processes that help companies reach their audience more efficiently. Marketing automation tools make marketing activities more effective and provide valuable data and metrics for campaigns. Marketing automation delivers the right message at the right time to users through scheduled actions managed automatically, without the need for constant human intervention[1][2][4].

What are the benefits of marketing automation?

The main advantage of marketing automation is the automatic delivery of personalized messages that guide users toward conversion. Automating these actions ensures both resource savings and cost and time savings. Additionally, measurement provides precise information about campaigns, allowing for continuous improvement and increasingly effective strategies. Another benefit is gaining insight into user behavior and habits, enabling the offer of more targeted services[4][6].

How does marketing automation work?

To create personalized workflows, it is essential to use a dedicated marketing automation platform. The platform offers unlimited possibilities that can be tailored to your audience and business to achieve your goals. Within the platform, messages can be customized based on the type of user receiving them[2][3][5].

What are some examples of marketing automation?

Marketing automation can be adapted to various objectives, with examples including:
- Lead nurturing: automated emails and messages based on user actions and behavior, offering relevant content
- Auto-responses: automatic messages, such as welcome emails after newsletter signup
- Website follow-up: automated emails based on website pages visited by the user
- Lead scoring and grading: automatic assignment of lead scores and prioritization based on predefined parameters
- Segmentation: automatic database segmentation with filters and lead groups
- Requests: automated requests, such as asking for a review or feedback from the buyer
- User tracking: tracking user behavior
- Database cleaning: automatic removal of uninterested leads
- Up-selling and cross-selling: personalized email flows to increase average purchase rates
- Sending downloadable content: automatic delivery of downloadable resources to customers[2][4][7].

Why is it important to monitor marketing automation actions?

Monitoring marketing automation actions means tracking the different actions users take-their digital body language. Do they scroll to the bottom of the page? Do they pause to read certain sections? Do they leave the page immediately? Users leave many traces while browsing, and monitoring them helps you understand your audience and improve your marketing automation efforts[1][4].

What does updating and cleaning the mailing list involve?

Periodic updating and cleaning of the mailing list is the process of checking your contacts to ensure their validity and accuracy. Lists are often reviewed to identify inactive or duplicate emails, which can negatively impact your performance[5].

Why are value-added contents important?

Value-added contents such as video tutorials, podcasts, or downloadable resources like ebooks or guides are essential for lead nurturing. With this strategy, you not only engage your audience more deeply but also increase their interest in your topic. Content should be rich in valuable information and feel like a gift dedicated to your audience.