What is SEO consulting?

SEO (Search Engine Optimization) is the activity aimed at increasing the visibility of a website by improving its ranking in search engine results, particularly in the unpaid results of the page, known as "organic" results.
Optimizing your website through SEO consulting is an essential activity for the growth of your online business because it allows you to always be among the top results when users search for products and services like yours on search engines.
By positioning your website optimally, you will therefore have the opportunity to be found more easily by your customers, increase traffic to your website or e-commerce, and boost sales.

What benefits does SEO consulting offer?

With a strategy to optimize SEO, you will be able to:

Increase visits from Google to your website;
Increase conversions of users navigating the search engine;
Generate new qualified contacts relevant to your business;
Increase your brand's brand awareness.

What is the difference between local SEO optimization and national SEO optimization?

Depending on the geographic scope of the audience you want to reach, the optimization efforts will differ. Local SEO optimization involves optimizing a website for local positioning (up to 1 province) in search engines, while national SEO includes optimizing a website for national (Italy) positioning. We can also optimize your website for other countries outside of Italy. Contact our sales office to learn more.

What other tools can I use to achieve my sales goals?

SEO is an essential tool for achieving concrete marketing goals, but it is not the only one. Among the tools we can use are Inbound marketing, direct e-mail marketing (DEM), social media marketing, Google Ads, and Influencer Marketing. Contact us or visit our web marketing page to learn more.

Is it possible to carry out SEO optimization without a website?

SEO optimization relies on indexing web pages by Google so they are visible in search engine results. For this reason, to carry out SEO activities, it is necessary to have a functional and up-to-date website. If you don't have a website yet, don't worry! We can take care of creating high-performance websites and e-commerce platforms that will provide maximum visibility for your business.

Does SEO optimization include managing my Google My Business listing?

SEO optimization services do not include managing your Google My Business listing. Optimization efforts aimed at broader visibility in local search results, outside the SEO activity, require a specific service.

What does SEO include?

SEO can be divided into four main categories:

Keyword research and selection: Identifying relevant keywords that users are searching for.
Search engine indexing: Ensuring the site is properly indexed by search engines.
On-page optimization: Managing all factors directly related to the website, such as keywords, appropriate content, and internal link structure.
Off-page optimization: Efforts made outside the site, such as link building and social media strategies.

Why is SEO important in marketing?

SEO is important in marketing because:

It allows you to increase the number of visitors without having to pay for ads;
Websites that rank high in search results are often perceived as more trustworthy and authoritative;
SEO techniques also improve the user experience;
SEO provides a higher return on investment (ROI) compared to other forms of marketing (like PPC).

Who is an SEO consultant?

An experienced SEO consultant is a professional specialized in optimizing websites for search engines.
With their expertise, they aim to improve the visibility and ranking of a website.

What does an SEO consultant do?

SEO consultants have several tasks, including:

Keyword Research: Identifying relevant keywords that users search for;
On-Page Optimization: Managing all internal aspects of the site. These tasks might include:
1. Modifying the content structure
2. Checking the correct use of keywords
3. HTML tags and internal links to improve site usability;
Off-Page Optimization: Working on external factors that influence the site's ranking;
Analysis and Monitoring: Using specialized tools to monitor site performance, evaluate traffic, and analyze data to make strategic improvements;
Strategy Updates: Since search engines frequently update their algorithms, the SEO consultant must stay up-to-date with the latest trends in optimization.

How does SEO optimization work?

Have you ever tried searching on Google for the products and services you offer? If your business is not among the search results, SEO optimization can be an opportunity to grow your business. By analyzing your online presence and that of competitors, we can identify the best keywords and strategies to gain maximum visibility and bring your site to the first page for the best keywords.
This way, whenever a customer searches on Google for a product or service you offer, you will benefit from free organic traffic to your website, increasing the number of contacts and sales.

What does an SEO strategy include?

All techniques in an SEO strategy are designed to improve the website’s visibility in search engines. We can say that the practices included in the SEO strategy are:

Keyword research and selection;
On-Page optimization;
Off-Page optimization;
Search engine indexing;
Analysis and monitoring;
Strategy updates.

How is the effectiveness of SEO monitored?

There are many tools to monitor the effectiveness of SEO. Some of these include:

Using Google Analytics to monitor the number of visitors;
Monitoring keyword rankings in SERPs;
CTR, evaluating click-through rates for keywords and specific pages;
Measuring conversions generated from organic traffic;
Monitoring the quality of backlinks pointing to the site;
Checking the site loading speed, the faster it is, the better the user experience;
Evaluating social media impact on traffic and site engagement.

Why choose OIS agency for SEO optimization?

We are a Web Marketing agency active in Verona and across the country, specializing in SEO optimization strategies, Social Media Marketing, E-mail Marketing, and Google Ads with extensive experience.
Over more than ten years of operation, our web agency has worked with many businesses nationwide, helping them grow, define their uniqueness in the competitive environment, and develop their business.

How much does SEO for a website cost?

It depends on your requests and needs, we invite you to take a look at our plans!

	Standard seo consulting	Premium Seo Consulting	Enterprise seo consulting
Scope of action
Scope of action	local (1 province)	national (Italy)	national and international (Italy + 1 foreign country)
Briefing
Briefing
SEO analysis and strategy
SEO analysis and strategy
Technical SEO
Technical SEO
Content type identification
Content type identification
Editorial plan creation
Editorial plan creation
Content copywriting
Content copywriting
On-site optimization
On-site optimization
Google Analytics activation
Google Analytics activation
Website monitoring and updates
Website monitoring and updates
Data monitoring and analysis
Data monitoring and analysis
Reporting
Reporting
Article management/month
Article management/month	1 page or 1 article	2 articles	3 articles
Languages
Languages	one language	one language	2 languages
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