What is social media advertising?

Social media advertising, or advertising through social platforms such as Facebook, Instagram, and LinkedIn, is a form of digital marketing that uses paid visibility on social platforms to promote a company’s products and services. Ads on social networks are designed to reach a specific audience, increase brand awareness, and generate measurable engagement.

What are the benefits of social media advertising?

An effective advertising strategy on social networks is an excellent tool to boost your brand’s visibility and introduce it to a wider audience.
This powerful advertising tool allows you to deliver your promotional messages to a highly targeted audience and accurately assess the performance of your marketing initiatives.

For best results, social media advertising should be integrated with other forms of online promotion, such as SEO, Google Ads, and direct email marketing. Therefore, before launching a social campaign, it is advisable to assess the company’s overall digital strategy.
So, what are the advantages of social media advertising compared to other paid promotion channels:

Targeting precision: Social Media Ads allow you to filter your audience based on age, gender, interests, occupation, education level, behaviors, and geographic location.
Performance measurement: every campaign can be monitored in real time based on data such as clicks, impressions, video views, online form submissions, and other types of conversions.
Budget flexibility: you decide how much to pay for your desired outcome. You only pay based on results. Additionally, you can schedule your campaign to run only on specific days and times when your audience is most active.
Fast results: ads can deliver outcomes in a very short time, sometimes almost instantly.

In summary, social networks allow you to distribute paid content at low cost to a highly targeted audience, leveraging a content sponsorship system that gives you full control over campaign performance.

How does social media advertising work?

To launch an effective social media advertising campaign, you need to follow a process that includes the following steps:

Defining the advertising strategy. At this stage, we collaborate to identify the goals you want to focus on. For example, you may want to increase sales, generate leads, or enhance brand awareness. Once the goals are defined, we will select the appropriate social channels and create an advertising strategy that will help you reach them within your timeframe and budget.
Campaign setup. After creating an ad account, we will configure each campaign, choosing the format based on your selected objective. We will define and target the right audience as established during the strategy phase.
Creating engaging content. Within the campaigns, we will develop ads that include compelling visual and textual elements designed to trigger the desired action from users.
Monitoring and reporting. Launching the campaign is just the beginning. Continuous performance monitoring is essential, along with timely adjustments based on user behavior and the ever-evolving social media algorithms powered by machine learning. To evaluate the campaign’s long-term effectiveness, periodic reports should be generated, helping refine the overall social advertising strategy.

Which social networks are best for business advertising?

Here are the social platforms we work with:
Instagram: a platform with a younger audience, boasting over one billion active users, 70% of whom are under 35. This network is ideal for food, fashion, and cosmetics products, where visual communication and audience engagement are crucial.
Facebook: the most widely used social network globally, with 2.85 billion monthly active users. It’s suitable for nearly any industry due to its diverse user base, with an average age of around 40.
LinkedIn: the go-to platform for professional networking, widely used by companies in the tech industry and those targeting an international audience.

How much does social media advertising cost?

To understand how much to invest in social media advertising, it’s important to consider how the ad auction and platform algorithm work. For instance, LinkedIn tends to be more expensive than Facebook. Other cost factors include:

Audience size: the narrower your target, the higher the cost. Think about how many brands are competing to reach that specific user!
Industry competition: keep in mind that your competitors are targeting the same audience. The highest bidder wins!
Chosen objective: different goals come with different costs. For example, while an impression for a Brand Awareness campaign may cost just a fraction of a cent, a landing page view might cost around €0.50. For a qualified lead (a high-quality contact), the cost could exceed €10, depending on the value you expect from converting that user into a customer.

This doesn’t mean you need to start with a massive budget. You can begin with a modest, exploratory budget and scale up as you start seeing results.

What types of social media ad campaigns are there?

The main types of social media advertising campaigns include:

Brand Awareness: used to increase brand recognition.
Engagement: to boost interactions such as comments, shares, and likes on posts.
Website Traffic: to direct users to a specific page, such as a website or landing page.
Lead Generation: a campaign designed to collect contact information from potential customers.

Each campaign type can be tailored to specific goals and different target audiences.

How can you measure the effectiveness of a social media advertising campaign?

Here are the main key performance indicators (KPIs) that reflect the success of your social advertising campaign:

CTR (Click-Through Rate): the percentage of people who clicked on the ad compared to those who saw it.
Conversions: conversions are valuable actions driven by the campaign. These are defined during the strategy phase and may include: Website Visits, Purchases, Signups, Leads (contacts), and more.
Engagement: interactions with your ad such as likes, comments, or shares.
ROI (Return on Investment): the revenue generated by the campaign compared to its cost.

Why is my campaign successful?

Remember: users don’t go on social media to see your ads. Their goal is to relax, unwind, escape boredom, or connect with others. To meet these needs, they want entertaining content that aligns with their interests and offers a sense of satisfaction.
If your ad fulfills one of these needs, you’ve hit the mark! Even if they don’t immediately buy your

	Standard Social Media Advertising	Premium Social Media Advertising	Enterprise Social Media Advertising
Initial briefing
Initial briefing
Comprehensive web channel analysis
Comprehensive web channel analysis
Goal setting
Goal setting
Advertising strategy definition
Advertising strategy definition
Campaign setup
Campaign setup
Copywriting
Copywriting
Graphic design
Graphic design
Performance monitoring
Performance monitoring
Photo optimization
Photo optimization
Report generation
Report generation
Video post-production and editing
Video post-production and editing
Brand reputation monitoring
Brand reputation monitoring
Video content
Video content	provided by client	provided by client
Ad account setup
Ad account setup	1 social	2 social	3 social
Number of campaigns per month
Number of campaigns per month	up to 2	up to 4	up to 6
	Scopri di più	Scopri di più	Scopri di più

Social Media Advertising Service