Enterprise Social Media Advertising

Initial briefing to define the goals of social media advertising.

Definition of an advertising strategy based on competitor analysis, client objectives, and marketing activities on other channels.

Configuration of the advertising account on 3 selected social networks in accordance with the platform's requirements for business users.

Creation of the ad campaigns in line with the established strategy, setting objectives, budget, publishing mode, and target audience.

Collection of digital material provided by the client (photos, videos, etc.) for creating advertising content, optimization of provided photographic material, post-production and video editing, writing texts and creating graphics for the ads.

Creation of the advertising inserts within the campaigns using the content provided by the client, tracking of links.

Continuous monitoring of campaign performance, with potential adjustments to settings, budget, content, based on user behavior and social network algorithm suggestions.

We monitor online conversations about the brand, analyzing mentions, reviews, sentiment (positive, neutral, or negative), and user interactions.

Creation of a monthly report that analyzes the performance of advertising campaigns over the reference period and provides useful suggestions for adjustments to the advertising strategy.