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Home > Services > Web marketing service > Social Media Marketing Service

Social Media Marketing Service

The social media marketing service allows you to share creative content on social platforms like Facebook, Instagram, and LinkedIn to enhance your visibility and foster increased loyalty to your brand, driving sales.




Discover our plans
Social Media Marketing Service

Our plans

Check which of the following purchase plans is the most suitable for your needs

Piano Standard Social Media Marketing - Social Media Marketing Service

  • Standard Social Media Marketing

    €350

  • Monthly cost / annual contract
  • Creation or optimization of a page or social profile
  • Business account setup
  • Management of 1 social
  • Editorial plan proposed by the client
  • 1 post per week
  • Copywriting for posts
  • Photography content provided by the client
  • Video content provided by the client
  • Optimization of photographic images
  • Results monitoring
Learn more
Piano Premium Social Media Marketing - Social Media Marketing Service

  • Premium Social Media Marketing

    €500

  • Costo mensile / contratto annuale
  • Creazione o ottimizzazione pagina o profilo social
  • Configurazione account business
  • Gestione 2 social
  • Proposte calendario editoriale
  • 2 post/settimana
  • Copywriting post
  • Contenuti fotografici forniti dal cliente
  • Contenuti video forniti dal cliente
  • Ottimizzazione immagine fotografiche
  • Postproduzione e montaggio video
  • Monitoraggio risultati
Learn more
Piano Enterprise Social Media Marketing - Social Media Marketing Service

  • Enterprise Social Media Marketing

    €900

  • Monthly cost / annual contract
  • Creation or optimization of social pages or profiles
  • Business account setup
  • Management of 3 social platforms
  • Editorial calendar proposals
  • 2 posts/week
  • Post copywriting
  • Creation of photographic content
  • Creation of video content
  • Photo image optimization
  • Video post-production and editing
  • Results monitoring
  • Report creation
Learn more
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Confronta i piani - Social Media Marketing Service

Compare plans

The comparative table of different purchase plans, designed for clarity and understanding, highlights the specific features of each plan, emphasizing what is included and distinguishing it from what is excluded.

  • Standard Social Media Marketing

  • Premium Social Media Marketing

  • Enterprise Social Media Marketing

Standard Social Media Marketing

Premium Social Media Marketing

Enterprise Social Media Marketing
Initial briefing
Initial briefing Compreso Compreso Compreso
Social marketing analysis
Social marketing analysis Non compreso Non compreso Compreso
Creation or optimization of social page or profile
Creation or optimization of social page or profile Compreso Compreso Compreso
Business account setup
Business account setup Compreso Compreso Compreso
Social network management
Social network management 1 social 2 social 3 social
Editorial calendar proposals
Editorial calendar proposals provided by the client Compreso Compreso
posts/week
posts/week 1 2 2
Post copywriting
Post copywriting Compreso Compreso Compreso
Photographic content
Photographic content provided by the client provided by the client Compreso
Video content
Video content provided by the client provided by the client Compreso
Image optimization
Image optimization Compreso Compreso Compreso
Post-production and video editing
Post-production and video editing Non compreso Compreso Compreso
Monitoring results
Monitoring results Compreso Compreso Compreso
Report creation
Report creation Non compreso Non compreso Compreso
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FAQ

Do you have any questions about this service?
Check out our FAQ!

Social media marketing is a form of digital marketing that uses social networks (mainly Facebook, Instagram, and LinkedIn) to promote a company’s products and services.


An effective social media marketing strategy will allow you to increase your brand’s visibility, generate greater customer loyalty, and boost your sales.


It is also a powerful advertising tool that enables you to target a highly specific audience and evaluate the effectiveness of marketing efforts with high precision. To achieve better results, it’s best to integrate social media marketing with other online promotion tools like SEO, Google Ads, and direct email marketing.


In summary, through social media marketing, you will have a new tool for business promotion that will allow you to:


Open a new communication channel with your customers, through which you can share a variety of content, start conversations, and stimulate the creation of UGC (user generated content);


Do branding and improve your image with customers, partners, and investors;


Distribute paid content at low costs to a highly targeted audience, taking advantage of a content promotion system that gives you full control over your campaign’s performance.


Regardless of the chosen package (standard, premium, or enterprise), once you purchase our social media marketing service, we will proceed with the following steps:


- Introductory briefing. In this phase, one of our consultants will contact you to schedule a discovery meeting. During this meeting, we will get to know your company, identify your goals and expectations. This way, we can best determine which social channels to use and create a customized strategy to use these tools effectively.


- Account setup, page and profile creation. Once the best channels are identified, it’s time to set up advertising accounts, create pages, and open profiles on social networks. If these tools are already active, just provide us with the credentials or access permissions for our team.


- Creation of brand identity elements. Even on social networks, it’s necessary to add graphical elements that make your brand recognizable, such as profile images and cover photos.


- Creation of the editorial plan. If you want your promotional initiatives to translate into real results for your business, you can’t skip proper content planning. The monthly editorial plan is designed for this: it includes all the content you want to publish during the month, including sponsored campaigns.


- Content creation and publishing. It’s time to get started. In this phase, we create the creative content (text + visuals) for the social network posts and plan their publication.


- Report. No marketing initiative is complete without a careful measurement of results, which helps assess the effectiveness of your investment and plan future initiatives.


In addition to these steps, the Enterprise purchase plan includes the creation of a comprehensive and detailed social media plan that includes: analysis of current social network usage (where applicable), competitor analysis, benchmarking, target analysis, budget proposals, strategy, and content proposals.


Here are the social network platforms we work with:


Instagram: the social network with the youngest audience, with over a billion active users, 70% of whom are under 35. This platform is especially suitable for food, fashion, and cosmetics products, where visual communication and audience engagement play a key role.


Facebook: the most widespread social network in the world, with 2.85 billion active users each month. It’s great for any industry as it contains many audience segments with an average age that is neither too high nor too low (around 40 years).


LinkedIn: the most used social network in the professional sphere, especially by companies in the tech industry and those targeting an international audience.


There are many metrics you can track, here are a few:


- Reach: measures how many people see your content on social media.


- Engagement: measures how much people interact with your content, such as comments or shares.


- Follower growth: measures how many followers you’ve gained in a given period.


- Share volume: measures how many times your content has been shared on social media.


- Time spent: measures how long people spend reading your content on social media.


Regularly monitoring these metrics can help you understand how your content is performing on social media and improve your brand’s marketing strategy.


We are a Web Marketing agency active in Verona and throughout the country, specializing in SEO strategies, Social Media Marketing, E-mail Marketing, and Google Ads.


Over more than thirteen years of operation, our web agency has worked with many businesses nationwide, helping them grow, define their uniqueness in their sector, and develop their business.


Social media marketing is a tool that can help you achieve concrete marketing goals, but it’s not the only one. Other tools that should be used include Social Engine Optimization (SEO), direct email marketing, Google Ads, Influencer Marketing, etc. Contact us or visit our web marketing page to learn more.


Many of the activities performed on social networks rely on the ability to direct the audience to your website pages so they can make important conversions for your business. Therefore, to carry out social media marketing, it’s not necessary to have a website, but it becomes very important, if not immediately, then definitely in the long run. If you don’t have a website yet, don’t worry! We can take care of creating high-performance websites or e-commerce platforms that will provide maximum visibility for your company.
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