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Home > Services > Graphic Design > Advertising Campaign

Advertising Campaign

With a well-executed advertising campaign, you can boost audience engagement, achieve your marketing goals, and increase your return on advertising spend. We can assist you in developing the winning creative idea and creating the most appealing texts and visuals to make your advertising campaign more effective.
Discover our plans
Advertising Campaign

Our plans

Check which of the following purchase plans best fits your needs

Piano Standard Advertising Campaign - Advertising Campaign

  • Standard Advertising Campaign

    €350

  • Geographical scope: Local
  • Doc Briefing
  • Industry research
  • Collection and archiving of materials
  • Strategy definition
  • Customer-provided images
  • Campaign copywriting
  • Flyer creation
  • Poster creation
  • Social media post creation
  • Number of proposals: 1
  • Number of revisions: 1
  • Content formatting in Italian
  • File preparation for printing
  • Low-res PDF creation for web
Learn more
Piano Premium Advertising Campaign - Advertising Campaign

  • Premium Advertising Campaign

    €1200

  • Geographical scope: Local
  • Doc Briefing
  • Industry research
  • Analysis of competitors' marketing materials
  • Strategy definition
  • Free stock photography
  • Optimization of client-provided images
  • Campaign copywriting
  • Flyer creation
  • Poster creation
  • Social media post creation
  • Local magazine creation (up to 12 pages)
  • Website pop-up/banner creation
  • Number of proposals: 1-2
  • Number of revisions: 1-2
  • Content layout in Italian
  • Print-ready file preparation
  • Low-res PDF for web creation
  • Archiving of work materials for at least 1 year
Learn more
Piano Enterprise Advertising Campaign - Advertising Campaign

  • Enterprise Advertising Campaign

    €2500

  • Geographical scope: National
  • Briefing document
  • Industry analysis
  • Competitor commercial material analysis
  • Competitor analysis report
  • Strategy definition
  • Stock library purchased photographs
  • Optimization of client-provided images
  • Campaign copywriting
  • Study of specific formats
  • Flyer creation
  • Poster creation
  • Social media post creation
  • Magazine design (max 20 pages)
  • Newsletter creation
  • Pop-up/Banner design for website
  • Creation of custom promotional items
  • Signage design
  • Magazine/Newspaper advertising
  • Number of proposals: 1-3
  • Number of revisions: 1-3
  • Content layout in English and Italian
  • Preparation of files for printing
  • Creation of low-resolution PDF for web
  • Delivery of working files
  • Archiving of working materials for a minimum of 2 years
Learn more
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Confronta i piani - Advertising Campaign

Compare plans

The comparison table of the different purchase plans, designed for clarity and understanding, highlights the specific features of each plan, emphasizing what is included and distinguishing it from what is excluded.

  • Standard Advertising Campaign

  • Premium Advertising Campaign

  • Enterprise Advertising Campaign

Standard Advertising Campaign

Premium Advertising Campaign

Enterprise Advertising Campaign
Territorial scope
Territorial scope local local national
Competitor analysis report
Competitor analysis report Non compreso Non compreso Compreso
Study of special formats
Study of special formats Non compreso Non compreso Compreso
Newsletter creation
Newsletter creation Non compreso Non compreso Compreso
Custom merchandise creation
Custom merchandise creation Non compreso Non compreso Compreso
Magazine/newspaper advertising
Magazine/newspaper advertising Non compreso Non compreso Compreso
Delivery of working files
Delivery of working files Non compreso Non compreso Compreso
Analysis of competitor’s marketing materials
Analysis of competitor’s marketing materials Non compreso Compreso Compreso
Optimization of client-provided photographic images
Optimization of client-provided photographic images Non compreso Compreso Compreso
Magazine creation
Magazine creation Non compreso Compreso Compreso
Pop Up/Banner creation for website
Pop Up/Banner creation for website Non compreso Compreso Compreso
Signage creation
Signage creation Non compreso Compreso Compreso
Archiving of working materials
Archiving of working materials Non compreso 1 year minimum 2 years
Doc Briefing
Doc Briefing Compreso Compreso Compreso
Industry sector study
Industry sector study Compreso Compreso Compreso
Strategy definition
Strategy definition Compreso Compreso Compreso
Photographic images
Photographic images provided by client free stock library stock
Campaign copywriting
Campaign copywriting Compreso Compreso Compreso
Flyer creation
Flyer creation Compreso Compreso Compreso
Poster creation
Poster creation Compreso Compreso Compreso
Social media post creation
Social media post creation Compreso Compreso Compreso
Preparation of files for printing
Preparation of files for printing Compreso Compreso Compreso
Creation of low-res PDF for web
Creation of low-res PDF for web Compreso Compreso Compreso
Number of proposals
Number of proposals 1 only 1-2 1-3
Number of revisions
Number of revisions 1 only 1-2 1-3
Content layout in language
Content layout in language Italian Italian and English Italian, English + third language
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FAQ

Do you have any questions about this service?
Check out our FAQ!

An advertising campaign is a set of integrated activities aimed at promoting a product or service.
It may include numerous elements such as television ads, radio, newspapers, magazines, brochures, flyers, emails, online ads, etc.
The goal of an advertising campaign is to achieve specific objectives, such as increasing sales or raising brand awareness.

Building an advertising campaign involves identifying the goals to be achieved, selecting the most appropriate channels to reach that goal, designing the content, implementing it, and measuring the results. First, it is necessary to define the campaign objective, for example, increasing sales or boosting brand awareness. Then, the most suitable channels must be selected to reach the goals. Once the channel is chosen, a message must be created that is both engaging and memorable for the audience. Finally, the campaign is launched, monitored, and adjusted accordingly.

When it comes to advertising campaigns in magazines, several factors must be considered.

First, the advertisement must be relevant and suitable for the magazine's audience, with an alignment between the message and the magazine's values.

The message should also be original and capture the readers' attention.
Lastly, the message must have a lasting and measurable impact.

In the case of online advertising campaigns, a specific strategy and planning are required.
First, you must establish the campaign's objective.
Once that's done, it is necessary to choose the most appropriate channels to reach users (examples include websites, social media, search engines, banners, or email marketing).

Additionally, remember that the campaign content must be optimized for all mobile devices, as users are not always connected to a PC.
Finally, the key word is monitoring! You need to regularly track and test the messages to improve the campaign's effectiveness.

In a magazine, we can evaluate the effectiveness of an advertising campaign in several ways, such as:

  • Analyzing the campaign's performance based on factors like sales, reader impact, or engagement, using specialized tools.
  • Collecting data through surveys to understand readers' perceptions of the brand or magazine.
  • Through pre-established objectives and their achievement.

When building an online advertising campaign, there are some basic principles to follow, particularly:

  • Identify the goals to be achieved.
  • Choose appropriate channels to reach that goal.
  • Create an interesting and memorable message.
  • Optimize the message for mobile devices.
  • Implement and measure the results.

Remember that investing time and money in targeting the right audience and creating personalized content for the advertising campaign is essential.

The most common communication channels that can be used for an advertising campaign include television, radio, newspapers, magazines, flyers, email marketing, online ads, search engines, social media, and banner ads.

Remember that each channel is different, and each one allows you to create content in a way that targets your specific audience.

The primary difference between a print advertising campaign and an online campaign lies in the distribution channels for the content. This also leads to differences in the reach of the audience and the measurement metrics.

Generally, web content tends to be shorter and more targeted, so it is necessary to ensure it's optimized for different types of devices.

Not everyone knows that print content can reach a larger audience compared to online content.

As for metrics, online content can be measured in terms of social reach, media reaction, and customer interactions. On the other hand, print content is often measured based on sales effects and readership of the periodical.

To create storytelling for an advertising campaign, follow these essential steps:

  1. Define the characters involved in the story.
  2. Define the starting situation (such as a problem that needs to be solved).
  3. Align the story's final goal with the advertising objectives.

Two other key points not to overlook are emotion at the center of the narrative and a clear call to action.

A call-to-action is the set of elements within an advertisement that encourages the audience to take a specific action. They can vary, for example:

  • Visit the website
  • Participate in an event
  • Go to the store
  • Subscribe to the newsletter
  • Make a purchase

They must be clear, transparent, and easy to follow to be effective.

The goals of a marketing campaign are endless; there are many reasons why a company might choose one goal over another. Some examples are:

Increase sales

Raise brand awareness

Promote a new product

Increase online traffic

Increase newsletter subscriptions

Boost event participation

Encourage positive reviews and comments

Increase brand knowledge

And many more.

When choosing the right communication channel, several factors should be considered, such as:

Carefully examining the recipients.

Potential performance.

The characteristics of each channel.

Then, the objectives of the campaign should also be considered.
Once the most appropriate communication channel is chosen, work on the content to ensure high-quality output for the advertising campaign.

First, before creating content, you need to understand the audience you're targeting. This will allow you to tailor the content more effectively to your target.
The message should be clear and consistent with the predefined goals.
High-quality content is memorable, so make sure to create something that sticks.

Of course, it must also be relevant and suited to the chosen channel.

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