Standard Advertising Campaign

Initial briefing (to be held via conference call or in person) where information about the company and its relevant sector will be gathered. Additionally, the client’s specific needs will be discussed, objectives will be defined, messages to be conveyed will be established, the format and contents of the campaign will be outlined, and any examples of competitors' advertising campaigns provided by the client will be reviewed to better understand their expectations and preferences.

Creation of a document outlining the key points from the briefing: objectives, messages, formats, specific needs, etc.

Sending the briefing document and obtaining approval from the client.

Study and acquisition of information related to the sector and investigation of specific design trends being used.

Analysis of competitors' advertising campaigns, identifying their styles, features, and trends.

Creation of a mind map that, through a well-defined tree structure, highlights all elements that make up the advertising campaign.

Once all campaign elements have been defined, the writing of the textual content will follow.

After finalizing all campaign elements, the study and selection of image types, fonts, and colors will proceed, followed by the definition of the graphic layout. Proposals will then be created, adapted to the various components of the advertising campaign: social media posts, website pop-ups/banners, signage, magazine/newspaper advertisements, flyers, posters.

Presentation of the proposals (via conference call or in person). Estimated time: 1-2 weeks from the initial briefing.

Creation and presentation of any additional revisions. Expected delivery within 1 week following the revision request.

Final version of the campaign is defined and approved by the client.

Delivery of all advertising materials that make up the campaign, in PDF or other formats according to specific needs.

Preparation of files for potential printing, web versions, and any other requirements.