Premium Advertising Campaign

Initial briefing to be held (via conference call or in person) in which information about the company and the reference sector will be gathered. Additionally, the client’s specific needs will be discussed, objectives defined, messages to be conveyed established, format and content of the campaign outlined, and any examples of competitors' advertising campaigns provided by the client will be reviewed to better understand expectations and preferences.

Creation of a document summarizing the key points of the briefing: objectives, messages, formats, specific needs, etc.

Sending of the briefing document for approval by the client.

Study and acquisition of information about the industry and investigation of the specific graphic trends used.

Creation of a mind map that, through a well-defined branching structure, highlights all elements that make up the advertising campaign.

Once all campaign elements are defined, the textual content will be written.

Once all elements of the campaign are defined, the study and selection of image types, fonts, and colors will proceed, leading to the definition of the graphic layout, followed by the creation of proposals tailored to the various elements of the advertising campaign: social media posts, pop-ups/banners for websites, signage, magazine/newspaper advertising, flyers, posters.

Presentation of proposals (via conference call or in person). Estimated time: 3 weeks from the initial briefing.

Creation and presentation of any additional revisions. Delivery is expected within 1 week of the revision request.

Definition and approval of the final version of the campaign by the client.

Sending all advertising materials that make up the campaign in PDF format or other formats as per specific needs.

Preparation of files for potential printing, web version, and any other requirements.