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Home > Services > Web marketing service > E-mail marketing service

E-mail marketing service

Drive your business toward success with our direct email marketing service. Advanced customization, targeted segmentation, smart automation, and in-depth analytics to boost sales, strengthen customer loyalty, and enhance your brand visibility.



Discover our plans
E-mail marketing service

Our plans

Find out which of the following purchase plans best fits your needs.

Piano Standard email marketing - E-mail marketing service

  • Standard email marketing

    €350

  • Initial briefing
  • Industry sector study
  • Competitor commercial material analysis
  • Strategy definition
  • Study on product technical specifications
  • Competitor analysis
  • Material collection
  • Email marketing creation
  • Graphic layout creation
  • Insertion of call to action
  • HTML programming
  • Creation in Italian
  • Test run
  • Mailing list preparation for sending
  • Mass newsletter sending
Learn more
Piano Premium email marketing - E-mail marketing service

  • Premium email marketing

    €450

  • Initial briefing
  • Study of the reference sector
  • Competitor commercial material analysis
  • Strategy definition
  • Competitor analysis
  • Material collection
  • Email marketing creation
  • Graphic layout creation
  • Insertion of call to action
  • HTML programming
  • Creation in Italian and English
  • Test sending
  • Mass email marketing sending
  • Mailing list management
  • Monitoring and reporting
  • Mailing list cleaning
Learn more
Piano Enterprise email marketing - E-mail marketing service

  • Enterprise email marketing

    €650

  • Initial briefing
  • Industry research
  • Analysis of competitors’ marketing materials
  • Strategy definition
  • Study of product technical specifications
  • Competitor analysis
  • Collection of materials
  • E-mail marketing concept development
  • Graphic layout design
  • Call to action insertion
  • Landing page creation
  • HTML coding
  • Creation in Italian, English + third language
  • Test send-out
  • E-mail campaign dispatch
  • Mailing list management
  • Monitoring and reporting
  • Mailing list cleanup
  • Newsletter delivery report
Learn more
Tutti i servizi OIS
Confronta i piani - E-mail marketing service

Compare plans

The comparison table below is designed to offer clarity and transparency, highlighting the unique features of each plan by clearly showing what is included and what is not.

  • Standard email marketing

  • Premium email marketing

  • Enterprise email marketing

Standard email marketing

Premium email marketing

Enterprise email marketing
Initial briefing
Initial briefing Compreso Compreso Compreso
Industry research
Industry research Compreso Compreso Compreso
Competitor marketing material analysis
Competitor marketing material analysis Compreso Compreso Compreso
Strategy definition
Strategy definition Compreso Compreso Compreso
Competitor analysis
Competitor analysis Compreso Compreso Compreso
Asset collection
Asset collection Compreso Compreso Compreso
Email marketing concept creation
Email marketing concept creation Compreso Compreso Compreso
Graphic layout design
Graphic layout design Compreso Compreso Compreso
Call-to-action integration
Call-to-action integration Compreso Compreso Compreso
HTML coding
HTML coding Compreso Compreso Compreso
Test run
Test run Compreso Compreso Compreso
Bulk email delivery
Bulk email delivery Non compreso Compreso Compreso
Mailing list management
Mailing list management Non compreso Compreso Compreso
Monitoring and reporting
Monitoring and reporting Non compreso Compreso Compreso
Mailing list cleaning
Mailing list cleaning Non compreso Compreso Compreso
Landing page creation
Landing page creation Non compreso Non compreso Compreso
Language version
Language version Italian Italian and English Italian, English + third language
Scopri di più Scopri di più Scopri di più

FAQ

Do you have any questions about this service?
Check out our FAQ!

Email marketing refers to a set of online promotional activities based on sending advertising emails to a list of acquired contacts (leads), with the goal of driving traffic to your website and increasing sales. When integrated into a well-planned strategy, email marketing allows you to reach your target audience and convert them into customers at a very low cost.
An effective email marketing strategy allows you to:
Increase brand awareness, that is, the level of public recognition of your brand
Strengthen your authority and brand credibility with partners, clients, and investors
Insert acquired leads into a profitable sales funnel.
To achieve the best results, email campaigns must be consistent, and each email must be carefully planned with respect to the desired goal, the message to be conveyed, and the intended audience.
Every email marketing campaign requires detailed planning. To avoid wasting resources, each send must be part of a broader strategy. That’s why we offer newsletter packages that include planning and expert guidance from our web marketing team, who will help you define your goals and choose the right content for your audience.

Before each send, the following must be defined:
- Goal: It’s essential to clearly define the purpose of the communication in advance. Based on this, we will create customized content and identify a specific audience to receive your message.

- Promotional text: Once the objective is set, our copywriters will craft the most effective promotional message. Finding the right words is key to a successful newsletter. We pay close attention to the subject line and the call to action to help you achieve valuable conversions and increase both open and click-through rates.

- Graphic layout: The design of an email greatly enhances recipient engagement and can turn readers into customers by encouraging online purchases and driving website traffic. That’s why our creative team carefully arranges every element, making your newsletters appealing, compelling, and effective. Moreover, our newsletters are web responsive: optimized for mobile devices, which account for the majority of email opens.

- Landing page: The landing page is where we aim to direct the reader through the email. Typically, it’s a web page designed to prompt an action, such as downloading content, signing up for an event, or leaving contact information for a free consultation.

- Target audience: For your email marketing campaign to be highly effective, your mailing list should be segmented by preferences, interests, behaviors, and demographics. Contact profiling, though it may seem demanding, pays off with outstanding campaign performance when implemented as part of a direct email marketing strategy.

- Send scheduling: Once the email and landing page are ready, and the audience is defined, it’s time to schedule the campaign. There are optimal days and times for sending—let our experts advise you.

In addition to creating and sending email campaigns, our specialists continuously monitor their effectiveness, providing you with detailed reports containing all the stats you need to evaluate the results and plan future actions.
A “call to action” prompts the reader of your newsletter to take a specific step. It’s a clickable message or button designed to drive conversion. Key elements for an effective call to action include:
- Placement: easily visible and accessible to the user
- Design: how it looks and stands out
- Copy: what the message says
- Goal: clearly defined purpose

Key performance indicators (KPIs) to keep track of include:
- the percentage of users who click on one or more links within the email (CTR)
- the percentage of recipients who click a link relative to those who opened the email at least once (CTOR)
- the percentage of users who click a link and complete a specific action (CONVERSION RATE)
- the percentage of emails that fail to be delivered successfully (BOUNCE RATE)
- the percentage of users who unsubscribe from your mailing list (UNSUBSCRIBE)
We are a Web Marketing agency based in Verona and active throughout Italy, specializing in SEO strategies, Social Media Marketing, Email Marketing, and Google Ads.
Over more than ten years of experience, our web agency has worked with businesses across the country, helping them grow, define their uniqueness in a competitive market, and develop their business.

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