Enterprise email marketing

Introductory meeting to define the goals of the direct e-mail marketing (DEM) strategy.

Preparation of a document summarizing key briefing points: goals, messages, formats, specific requirements, etc.

Sending the briefing document to the client for review and formal approval.

Research and acquisition of insights into the sector and investigation of relevant market trends.

Review of competitors’ marketing materials to identify styles, strategies, and recurring trends.

Collection of materials provided by the client and definition of the content structure.

Copywriting for the e-mail marketing campaign based on defined goals and target audience.

Creation of the e-mail marketing graphic layout tailored to the campaign objectives and audience profile.

Development of a call to action designed to generate user engagement and clicks.

Design and development of a custom landing page, visually aligned with the brand identity. Includes form programming for email address collection and optional downloadable assets (e.g. tutorials, e-books, technical sheets, etc.).

HTML coding of the e-mail layout, optimized for compatibility across major browsers.

E-mail marketing available in Italian, English, and a third language if needed.

Test e-mail dispatch and client approval prior to launch.

Mass sending of the e-mail campaign to the target audience.

Management of segmentation, targeting, filtering, and updating of the mailing list.

Monitoring of e-mail marketing performance and delivery of an analytical report within one week of dispatch.

Cleaning and updating of the mailing list to ensure accuracy and deliverability.

Adaptation of the e-mail marketing visuals for use across relevant social media channels.