Enterprise Lead Generation

Initial briefing to define the objectives of the lead generation strategy.

Creation of a document that outlines the key points of the briefing: objectives, types of automation and quantity of automations, specific needs, etc.

Sending the briefing document and obtaining approval from the client.

Study and acquisition of information related to the sector and investigation of specific trends used.

Analysis of competitor marketing materials, identifying their styles, features, and trends.

Definition of the marketing strategy to be used to achieve the set objectives.

Creation of a report with the information and results obtained from the analysis of the industry, competitor analysis, and details about the strategy to be adopted.

In this phase, the strategy will be applied to generate contacts.

Creation of valuable content to offer to potential customers.

Activation of a contact list within the Big-box platform. The data related to the acquired leads will be cataloged and stored in the DMbox module of the Big-box platform.

Activation of a marketing automation plan that helps "warm up" potential customers until they make a purchase or contact you.

Monitoring and analysis of the results obtained with the lead generation campaign.

Creation of a report regarding the results obtained in terms of generated leads and acquired customers.